Scott Farmer raised prices 11 times in 30 years. He never lost a client he wanted to keep. These are the exact scripts he used. Copy them word for word.
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Scott sells the PRO version of this pack inside the Salon Owner Starter Pack. The base set is yours free today.
Word-for-word. Works in person, by text, or in your booking confirmation. No rehearsal needed.
When a client says "that seems like a lot" — this is the response. No discount reflex. No backpedaling.
Copy-paste it into a text or email before your raise goes live. Honest, warm, and built to keep them.
A framing statement that shows clients the real value of your expertise before they even ask the price.
Scott is a Licensed Master Cosmetologist with 15,000+ clients, former owner of JScott Salon, and former Artistic Director at Toni and Guy. He raised his own prices 11 times over 30 years. These scripts came from doing it in front of real clients, in real salons, with real pushback. They work because he tested them himself.
$15 more per client. 25 clients a week. That's $375 a week you're not taking home because you don't have the right words yet. Here they are.
Free. No credit card. Scott's been raising prices for 30 years — he won't waste your inbox.